Author: Jonathan

Jonathan Cook is a researcher of commercial culture, specializing in immersive interviews designed to uncover the emotions, symbols, stories and rituals that drive our behavior in unexpected directions.
Malneirophrenia

Malneirophrenia

The emotion of malneirophrenia stays with us, regardless of our inability to make sense of it.

Viraag

Viraag

Viraag is the sensation of separation, but longing is the emotion that urges us to do something to end that separation.

Wintercearig

Wintercearig

Wintercearig is a special kind of cold despair that makes a person feel something comparable to a bitter winter within themselves, even if the actual weather around them is sunny and warm.

Commuovere

Commuovere

What you feel is the consequence of understanding what another person has endured and has felt, realizing the transformation that such an experience can provoke.

Sorrow in the body

Mágoa

The manifestation of mágoa is characteristic to the individual, because each person’s sorrow follows its own unique path of pain through the body.

Donald Trump drinking water schadenfreude

Schadenfreude

Schadenfreude takes delight in the misery of others not because of a simple sadism, but because people feel despair when people with power can inflict cruelty without fear of consequences.

greedy

Greed

Greed is perpetually grabbing at, and yet never truly grasping, what it hungers for.

mutual happiness

Mudita

When a person is feeling Mudita, their pleasure comes from the simple reflection of another person’s pleasure.

Woda

The engineers of artificial intelligence systems that are supposed to detect emotion would have us believe that our feelings are simple and discrete, capable of easy measurement and analysis. A consideration of even… more emotion Woda

Uhtceare

Uhtceare

You’ve been told that you’re supposed to get eight hours of sleep, seven at the very least. You’re trying to take care of yourself, knowing that if you become sleep deprived, your physical… more emotion Uhtceare