Author: Jonathan

Jonathan Cook is a researcher of commercial culture, specializing in immersive interviews designed to uncover the emotions, symbols, stories and rituals that drive our behavior in unexpected directions.
Acedia

Acedia

There are some people who argue that a religious life is its own reward, that worship and piety lead to an experience of a kind of sacred joy. Medieval Christian monks, however, were… more emotion Acedia

dazzled

Dazzled

Your eye is caught by the flashing fireflies floating at the edge of a forest, and you stand there, gazing at the sight with no thought of anything else. You have no idea… more emotion Dazzled

trippy emotion

Trippy

A trippy feeling is the awareness that one’s perception of reality has come untethered from its ordinary foundations. It’s an altered state of consciousness which is commonly associated with the use of psychoactive… more emotion Trippy

wretched

Wretched

A wretched person feels as if they have been forced to move on from the place that had been their home, and from the people who remain there.

misery

Misery

What’s the difference between suffering from depression and feeling miserable?

Sour grapes

Sour Grapes

Probably, that bunch of grapes would have been nice and tasty. Nonetheless, I respect the fox for finding a way to recover from its failure, to stay on its feet so that it can seek more attainable pleasures.

bloodthirsty

Bloodthirsty

The model of bloodthirsty feelings is the vampire, an undead creature that is motivated by an irresistible desire to drink human blood.

off kilter

Off Kilter

What if most people spend most of their time feeling off kilter, but try to hide their emotional imbalance out of a sense of shame and isolation?

unmasked

Unmasked

Who is to say which version of ourselves is the mask?

Calculating emotion

Calculating

The difference with an emotionally calculating person is the lack of any interest in reciprocation. When we are calculating, we only care about what others can do for us.