Author: Jonathan

Jonathan Cook is a researcher of commercial culture, specializing in immersive interviews designed to uncover the emotions, symbols, stories and rituals that drive our behavior in unexpected directions.
road of desire

Longing

As a general principle, emotions cannot be made subject to mathematical assessment. To say that someone is 32.764 percent happy is to misunderstand the experience of happiness. Nonetheless, mathematical measurements can provide metaphorical… more emotion Longing

earth emotion

Grounded

Thich Nat Hahn has written, “If you are firmly grounded in the present moment, the past can be an object of inquiry, the object of your mindfulness and concentration. You can attain many… more emotion Grounded

long grass abschiedsschmerz

Abschiedsschmerz

This evening, a new episode of the podcast This Human Business will come online. The subject of this episode is the development of a new metaphor for business to replace the traditional industrialist… more emotion Abschiedsschmerz

iPhone addiction emotion

Nomophobia

There will come a day when people will look back at the use of smartphones in our time much in the same way that we look back on the use of lead in… more emotion Nomophobia

second wind

Second Wind

Even exhaustion cannot be maintained forever. Sometimes, after exhaustion has set in, if we persist in our efforts, we experience a revival in mind and body alike. The second wind is a metaphor… more emotion Second Wind

long road emotion

Weary

This week, our journey into greater emotional granularity follows the path of pilgrimage, the purposeful mindset of traveling that seeks the happenstance of insight before the concrete goal of the destination is achieved…. more emotion Weary

Trepidation emotion

Trepidation

This week’s episode of the podcast This Human Business deals with the cultural practice of pilgrimage in commercial culture. So, for the rest of this week, I will be surveying the emotions that… more emotion Trepidation

torschlusspanik

Torschlusspanik

This week’s episode of the podcast of This Human Business considers the alternative forms of time that elude the unrelenting mechanistic progress of Chronos, the lord of clocks. We’re used to hearing time… more emotion Torschlusspanik

stop walking traffic sign

Negative

I’m in the middle of producing the second season of my podcast, This Human Business, and I’ve got mixed feelings about how it’s going. On the one hand, I feel confident that I’m… more emotion Negative

dry serenity

Serene

Some people think of emotions as something basic, a kind of experience that can be described by just a few simple words. They believe that emotion is cut and dry. It’s worth noting… more emotion Serene