Author: Jonathan

Jonathan Cook is a researcher of commercial culture, specializing in immersive interviews designed to uncover the emotions, symbols, stories and rituals that drive our behavior in unexpected directions.
temptation

Temptation

I am currently living a year without a smartphone. At the end of 2018, I pledged that I would spend all of 2019 without using my iPhone, or any other digital device with… more emotion Temptation

feast

Conviviality

Five years ago, British Airways commissioned a study of the emotions people experience during the course of air travel. The research described seven core emotions, all of them, in accord with the commercial… more emotion Conviviality

abandoned

Abandoned

The emotion of abandon is exhilarating, a complete surrender to an experience powerful enough to extinguish all rival thoughts and feelings for a while. The feeling of being abandoned is something else, the… more emotion Abandoned

Abandon

Abandon

Usually, when we enter into an activity, we hold some part of ourselves back from it. We engage, but with one skeptical eye, questioning whether we’re doing the right thing, looking for signs… more emotion Abandon

Uncategorized emotion

Out of Sorts

Being out of sorts isn’t really the same thing as feeling discombobulated or the emotion of ilinx. Ilinx refers to a specific feeling of exhilarated disorientation that comes from being spun around and… more emotion Out of Sorts

L'Esprit d'Escalier

Esprit d’Escalier

Esprit d’Escalier is a French phrase, which refers to the feeling of suddenly realizing what we ought to have said in response to someone else’s comment, but too late, only after we have… more emotion Esprit d’Escalier

sentimental wonder bread

Sentimental

To feel sentimental is to indulge in an a filtered version of emotion, without complexity, It’s the equivalent of refined white flour, with all the germ stripped out. It makes for lovely, puffy… more emotion Sentimental

phubbed

Phubbed

The Meeting Place, a sculpture by Paul Day at the St. Pancras rail station in London, has been criticized by some as being too schmaltzy. The main part of the statue shows a… more emotion Phubbed

King Arthur Hiraeth

Hiraeth

Who is to say that someone’s emotions are not real? In the middle of the last century, a school of psychologists decided that they didn’t need to talk to people to tell what… more emotion Hiraeth

yugen zen emotion

Yugen

If we could distill yugen into language, it might be with the single word, “whoah”. A core part of the emotion of yugen, however, is that it is something that cannot be described… more emotion Yugen