Author: Jonathan

Jonathan Cook is a researcher of commercial culture, specializing in immersive interviews designed to uncover the emotions, symbols, stories and rituals that drive our behavior in unexpected directions.
Trust

Trust

Trust is dynamic, like a tree. It isn’t an absolute law that must never be violated in the slightest. It’s a general shape of understanding that holds on the whole in spite of minor fractures.

skin hungry

Skin Hunger

One of the narratives that’s emerged during the COVID-19 crisis tells us that social distancing isn’t a big deal. We thought we had to be physically present at work, in school, and with… more emotion Skin Hunger

choleric emotion

Choleric

The word cholera comes from the Greek word for the yellow bile, the humor that is associated with deadly intestinal distress. It’s a cousin of an emotional word, choleric.

Xibipiio liminality

Xibipiio

Xibipiio expresses the sensation of something flickering in and out of existence, like a shaft of light piercing a thick but wavering canopy, a wave rising and falling on a river, or a visitor arriving and then leaving again.

emotionally dirty

Dirty

Much of emotion grapples with the transgression of boundaries, the breaking of taboos. Among the most consistent sources of this conflict is soil. We long to feel grounded, the sense of being connected… more emotion Dirty

human

Human

When people are grounded, they feel a strong sense of presence, standing upon the earth and knowing, confidently, that they are in accord with that place and time. What is it like, though,… more emotion Human

emotional presence

Presence

One of the most fundamental emotions, and yet one of the most difficult to define, is presence. The therapist Richard Nicastro describes the emotional presence he witnessed being offered by one friend to… more emotion Presence

Spooky

Spooked

Are you afraid? Fear is such a generic thing that it’s hard to say how any genuine fear could possibly be described by that term alone. We experience many different kinds of fear,… more emotion Spooked

Arrival Barack Obama

Arrived

The emotional granularity of the experience of a pilgrimage formed a trio her a month ago, moving from trepidation into weariness, then reviving into a second wind. Of course, that couldn’t be the… more emotion Arrived

bewilderment

Bewilderment

Recently, President Donald Trump declared, “You know, if you want to go out and buy groceries, you need identification.” This isn’t at all true, not even a tiny little bit. There is no… more emotion Bewilderment