Author: Jonathan

Jonathan Cook is a researcher of commercial culture, specializing in immersive interviews designed to uncover the emotions, symbols, stories and rituals that drive our behavior in unexpected directions.
Guilty stained

Guilt

Regret is a longing to undo a past decision, the wish that another choice had been made. Guilt is a related, but not identical, emotion. In regret, the moral quality of the past… more emotion Guilt

finnish emotion sisu

Sisu

It’s a feeling that arises in people sometimes during times of urgent crisis, when the difficulties we face seem certain to overwhelm and destroy us.

thunderstorm emotion

Chrysalism

People are animals, evolved on a wild planet. Yet, in recent generations, the majority of human life is experienced apart from nature. Under the COVID-19 pandemic, this separation from the natural world was… more emotion Chrysalism

Novaturient

Novaturience

It can be easy to sink into a rut, to follow familiar paths simply because we know where they go. Every now and then, however a mood comes upon us in which we… more emotion Novaturience

lalochezia

Lalochezia

The cursing students were also able to keep their hands in the cold water for an average of 40 percent longer than the others.

arbejdsglaede

Arbejdsglaede

Arbejdsglaede isn’t about getting a big paycheck, or social status from one’s job. It is the experience of the delight intrinsic in the act of work.

wonderful bed

Bedgasm

There is an agony at waking up after a poor night’s sleep, realizing that there is no time left to delay a difficult day to come. On the other hand, after that grueling… more emotion Bedgasm

Elvis Suspicion

Suspicion

We can’t go on together with suspicious minds, but we can’t know where we’re going without suspicious minds. We’re caught in a trap.

Angh

The Emotions of Angh

There is a feeling of tightness in anxiety, anguish, angst, and anger, but the form of that tightness shifts from word to word in ways that are as telling as the differences between dull pain, sharp pain, throbbing pain, and nagging pain.

Art emotion

Duende

Duende is a feeling of involvement, being caught up in a reality created by sensation. It evades theories and analysis. It is, without explanation, and when you feel it, you know its truth.