Author: Jonathan

Jonathan Cook is a researcher of commercial culture, specializing in immersive interviews designed to uncover the emotions, symbols, stories and rituals that drive our behavior in unexpected directions.
vicarious embarrassment

Fremdscham

Emotions are subjective, but that doesn’t mean that they’re all self-centered. Human beings are social by nature. Because of that, we experience vicarious emotions, feelings about other people’s feelings. Mudita, for example, is… more emotion Fremdscham

julius caesar betrayed

Betrayal

Betrayal is the feeling that trust has been broken, but trust is never complete.

shocked emotion

Shock

Whereas a surprise can be unsettling and confusing, the emotion of shock is associated with the possibility of actual physical harm.

unexpected

Surprise

Surprise is one of the six basic emotions proposed by psychologist Paul Ekman in the mid-20th century. Ekman claimed that these emotions were biologically universal to all human beings, and were, like chemical… more emotion Surprise

frühjahrsmüdigkeit

Frühjahrsmüdigkeit

We all know the feeling of wintercearig, the slow, dreary emotion that comes with the dark and cold of the literal and figurative wintertimes of our lives. In Germany, however, people experience a… more emotion Frühjahrsmüdigkeit

revolted

Revolted

In the middle of the last century, psychologist Paul Ekman declared, on the basis of a thin body of poorly-designed research, that all of human emotional experience can be reduced to just six… more emotion Revolted

irritation

Irritated

Being irritated isn’t the same thing as feeling angry. There’s less of an edge to this feeling, less intense, yet highly provocative nonetheless. The problem with an irritation is that it hangs right… more emotion Irritated

rowboat painting

Overwhelmed

Imagine yourself in a rowboat struggling to reach a safe dock on a day when the winds are high and the seas are rough. The winds keep pushing you down the shore, away… more emotion Overwhelmed

Morkkis

Morkkis

People might assume that the Finns have a wide open enthusiasm for alcohol, given their use of the word kalsarikänni, which refers to the positive restorative emotion that comes from drinking alcohol while… more emotion Morkkis

dumbfounded

Dumbfounded

How granular should our perception of emotion get? Sometimes, the distinctions between emotions are quite small. Yet, it’s the fine-grained perception of emotion that gives us the material with which to construct emotionally… more emotion Dumbfounded